Reimagining the Garden View Magazine for Powell Gardens
Powell Gardens, a renowned botanical garden in the Midwest, sought to revitalize its Garden View magazine to better reflect its evergreen brand and engage a broader audience. This project was driven by the need to modernize the magazine's design and content, ensuring it resonated with current readers while attracting new ones. As the creative director, I led this initiative, aiming to blend Powell Gardens' rich heritage with contemporary aesthetics and innovative content strategies.
Project Overview
The goal was to create a fresh and engaging 16-page design template that aligned with Powell Gardens' evergreen branding while incorporating modern design elements. This redesign aimed to enhance the magazine's visual appeal and integrate new content categories such as recipes, how-tos, and departmental features.
Project Highlights
Client Satisfaction
The client reviewed the initial design options with no edits required.
Brand Alignment
Successfully captured the essence of Powell Gardens' brand and integrated modern design elements.
Provided a flexible yet consistent layout that accommodated various content types, including new categories like recipes and how-tos.
Content Flexibility
Incorporated the master color palette and line art inspired by the Midwest, such as prairie motifs and native plants and flowers.
Engaging Visuals
Effective Design
Created a vibrant and engaging publication that effectively showcases Powell Gardens' offerings and spirit, achieving the project's objectives with excellence.
Key Responsibilities
Project Leadership: Directed the overall vision and strategy for the magazine redesign, ensuring alignment with Powell Gardens' brand and objectives.
Design Oversight: Ensured increased prominence of Powell Gardens' brand throughout the magazine.
Content Development: Guided the inclusion of new content categories such as recipes, how-tos, and departmental features, while retaining essential elements like the CEO's letter and event calendar spread.
Quality Assurance: Ensured the final design met high standards of visual appeal, consistency, and brand alignment.
Innovation and Creativity: Fostered a creative environment that encouraged innovative ideas and solutions to enhance the magazine's appeal and effectiveness.