Children's Services Fund of Jackson County Brand Expansion
I had the pleasure of leading the rebranding and annual report design for the Children's Services Fund of Jackson County (CSF). This project showcases the evolution of a significant community organization and highlights our commitment to creating impactful and visually appealing reports that resonate with our client and their stakeholders.
Project Overview
The Children's Services Fund of Jackson County, formerly known as Jackson County Community Children's Services Fund, approached us in 2018 with a need for a rebrand. Their original name was lengthy and cumbersome, making it difficult for the community to connect with the organization. Due to being funded by sales tax, it was essential to retain a portion of the original name. We rebranded them as the "Children's Services Fund" with the tagline "of Jackson County," ensuring the name was more concise and memorable while still meeting the necessary criteria.
Project Highlights
Rebranding Success
The rebrand to Children's Services Fund with the tagline "of Jackson County" was well-received, providing the organization with a more memorable and impactful name while adhering to the legal requirement of retaining part of the original name.
Website Design
The new website offered an improved user experience, making it easier for the community to access vital information and support services. The design is contemporary and user-friendly, reflecting the brand's updated identity.
Annual Impact Report 2023
The redesigned 2023 annual impact report received high praise from the client.
Key Responsibilities
Rebranding Strategy and Execution: Developed a contemporary, modern brand identity that reflects the ultimate recipient of the organization's services: the child. Avoided over-used design approaches such as primary colors and child-drawn artwork, instead capturing a youthful feel without being juvenile.
User Experience Strategy and Website Design: Led the user experience strategy and design of their website, ensuring a seamless and engaging experience for users.
Annual Impact Report Design: Designed the annual impact report for CSF each year, ensuring it aligns with the evolving brand. After using the same layout for three years, I led a team of writers and designers, to redesign the 2023 annual impact report, infusing it with fresh, modern elements while maintaining the organization's core message and values.
“Thanks so much to all who worked on this…these just get better each year!”
For a closer look at the finished website, visit jacksoncountykids.org. To see the 2023 Annual Impact Report and past reports, visit jacksoncountykids.org/resources.