Sound of Hope Impact Campaign
As the Creative Director for the Sound of Hope Impact Site, I led a dynamic team to develop a comprehensive user experience strategy and bring the vision of the Sound of Hope movie to life online and beyond the big screen. This project, completed within a stringent two-month timeline, aimed to educate and inspire action among viewers of the film.
Project Overview
The Sound of Hope Impact Site is designed to connect viewers with actionable steps to address the foster care crisis. The primary objectives were to inform visitors about the foster care situation and encourage them to engage through donations, community support, or by connecting with foster and adoption agencies.
Project Highlights
Tight Timeline
Successfully managed the project from kickoff to launch in just two months.
Worked closely with the client to refine goals and ensure the impact site met both the production company's and the client's needs.
Collaboration
User Experience
Focused on creating an intuitive and engaging user experience that drives visitors to take meaningful actions.
Comprehensive QA
Ensured the website was fully functional and visually appealing across all platforms through rigorous testing.
Key Responsibilities
Leadership and Strategy: Directed team from initial strategy to final site development, balancing website functionality with ongoing movie production.
Creative Direction and Problem-Solving: Designed site content and visuals within an incomplete brand guide, addressing challenges like a shift in calls to action and user flow optimization.
Quality Assurance: Led QA and testing phases to ensure cross-device functionality and optimal user experience.
Engagement Campaigns: Developed email drip campaigns and executed targeted ad campaigns to drive traffic and engagement, ensuring visual and thematic consistency with the movie.
Client Collaboration and Timeline Management: Worked closely with the client to refine goals, delivering the project within a stringent two-month timeline.
“We’ve built a lot of tech, we get that we always need some time to get things ironed out…I knew you all had it and trusted that you would get us where we needed to go, thanks for living up to that. Well done.”
The Sound of Hope Impact Site is a testament to effective collaboration, strategic planning, and creative problem-solving. It continues to play a crucial role in driving awareness and action to end the foster care crisis, extending the movie's impact beyond the screen.
For a closer look at the finished website, visit possumtrotimpact.com.